Celsius ($CELH) CEO John Fieldly on Brand Strategy, Better-for-You Energy Shift, and Growth Outlook

John Fieldly, Chairman & CEO of Celsius Holdings ($CELH), breaks down Celsius’ transformation from a turnaround story into a multi-brand energy platform. Fieldly discusses the company’s 2025 financials, portfolio strategy across Celsius, Alani Nu, and Rockstar, and why the “better-for-you” movement continues to reshape the energy category. He also shares how Celsius is thinking about retail execution, international expansion, capital allocation, and building iconic consumer brands.

Highlights Include:

• Turnaround story: From micro-cap restructuring to a $2.5B revenue energy brand portfolio

• Portfolio strategy: How Celsius, Alani Nu, and Rockstar expand shelf space, pricing, and retail execution

• Better-for-you energy: Early positioning around zero sugar, functionality, and wellness

• Growth opportunities: International expansion, retail distribution, and new consumption occasions