How The Arena Group Is Reinventing Journalism in the Age of AI and Attention

This episode was recorded September 3rd, 2025

Can legacy media survive the modern attention economy?

Paul Edmondson, CEO of The Arena Group (NYSE: AREN), reveals how he’s leading one of the boldest reinventions in journalism — transforming iconic brands like Sports Illustrated, TheStreet, and Parade into a next-generation media powerhouse.

In this candid conversation, Paul breaks down how the collapse of traditional advertising, the rise of AI, and the dominance of social platforms have forced media to evolve — and how Arena is building the blueprint for profitability in the digital age.

He explains:

• Why traditional media failed to adapt — and how Arena is doing it differently
• The real reason attention is the new currency in business
• How AI, data, and personalization are reshaping storytelling
• Why leadership transparency builds investor and audience trust
• What investors can learn from Arena’s turnaround strategy
• How to scale content without losing authenticity