Inside Ethos ($LIFE): How Peter Colis Rebuilt Life Insurance From 10 Weeks to 10 Minutes

Peter Colis is the co-founder and CEO of Ethos Technologies (Nasdaq: $LIFE), the vertically integrated platform reinventing life insurance from underwriting to distribution. What started as a Stanford Business School project in 2016 is now one of the largest underwriters in the United States, with more than 600,000 policies issued and over 15,000 agents selling Ethos products in the last year.

In this episode of Marketopolis, guest host Katie Perry, author of Ticker Shock, sits down to unpack how Ethos rebuilt an industry that had been stuck in the dark ages. They cover the 10 minute purchase process that replaced the traditional 10 week journey, the data moat behind algorithmic underwriting, and the three-sided platform serving policyholders, agents, and carriers. Peter also shares what it's been like since going public, the story behind the $LIFE ticker, and the message he wants retail investors to take away.

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🎧 This episode was recorded on May 28, 2026

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